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Their recommendation: Virtual Dating.


Virtual dating helpsj aters build common experiences. Getting to know each other in a virtual environment before meeting in person helps singles adjust their expectations to realistic levels: "Virtual dates allow people to try each other on to see whether they fit with each other, simulating their lives together before they ever meet" (Frost et al., 2008). Dr. Jeana Frost further explains: "Virtual dating forces people to react to what’s happening around them, similar to a real date, and people can get to know each other in a more in-depth way." 


Virtual dating causes people to like each other more when they meet in-person. "Virtual dates cause individuals to develop greater affinity toward one another when they actually meet" (Frost et al., 2006). Other studies have also found that computer-mediated communication leads to more liking of each other, as compared to face-to-face initial meetings (McKenna et al., 2002), and can be even more effective than in-person interaction at early stages of a relationship, as it facilitates more self-disclosure and personal questions (e.g., Bargh et al., 2002; Joinson, 2001; Tidwell & Walther, 2006), thus advancing the discovery process.


People who go on virtual dates first have more successful in-person dates (Frost et al., 2008). Since virtual dating facilitates the early discovery process and helps singles uncover areas of mutual interest and commonality, when they meet in person they are no longer meeting a complete stranger. Moreover, virtual dating takes care of the safety concerns that prevent many people from meeting in person on the first place (Scientific American, 2007). "A study by researchers at Harvard and Duke showed that couples who go on virtual dates before a face-to-face date are two times more likely to go on a second date with a person." (MSNBC, 2008).

 

Bottom line, virtual dating improves online dating experience and creates real-life relationships.





For references sited here, click here

 

Here are some references if you’d like to learn more about virtual dating:
Bargh, J. A., McKenna, K. Y., & Fitzsimons, G. M. (2002). Can You See the Real Me? Activation and Expression of the “True Self” on the Internet. Journal of Social Issues , 58 (1), 33-48.
Bryner, J. (2007, Feb 12). Online Dating: Why it Fails. Live Science .
Epstein, R. (2007, January). The truth about online dating. Scientific American Mind .
Frost, J., Ariely, D., & Norton, M. (2006). Improving Online Dating with Virtual Dates. HBS Marketing Research Paper
Frost, J., Chance, Z., Norton, M., & Ariely, D. (2008). People are experience goods: Improving online dating with virtual dates. Journal of Interactive Marketing.
Frost, J., & Norton, M. (2007, Jan). Journal of Personality and Social Psychology .
Joinson, A. N. (2001). Self-disclosure in computer-mediated communication: The role of self-awareness and visual anonymity. European Journal of Social Psychology.
Knapp, M. L., & Vangelisti, A. L. (2000). Interpersonal Communication and Human Relationships (4th ed.). Boston: Allyn & Bacon.
Madden, M. & Lenhart, A. (2006). Online dating. Washington, DC: Pew Internet and American Life Project.
McKenna, K. Y. A., Green, A.S., & Gleason, M. (2002). Relationship formation on the Internet: What’s the big attraction? Journal of Social Issues, 58, 9-31. 
Thompson, M., Zimbardo, P., & Hutchinson, G. (2005). Consumers Are Having Second Thoughts About Online Dating: Are the Real Benefits Getting Lost in Over Promises? weAttract.
Tidwell, L. C., & Walther, J. B. (2006). Computer-Mediated Communication Effects on Disclosure, Impressions, and Interpersonal Evaluations: Getting to Know One Another a Bit at a Time. Human Communication Research , 28 (